COVID-19. The BLM movement. The beauty industry has truly gone through a reimaging over the past six months. Gen-Z and Millennial consumers are fundamentally changing their buying habits in response to these developments and are starting to distance themselves from non-inclusive beauty brands.

In this hour-long panel discussion, we bring together the founders of three truly inclusive beauty brands who’ve developed unique methodologies to genuinely understand their customers from the inside out and develop products that cater to previously underserved demographics.

Whilst each brand services quite different corners of industry, they’re all linked by the fact that they all truly understand their customers and have innovated above and beyond the rest of the industry to create authentic brands and products.

Why Attend:

• Assess the methods that Guide Beauty, Jecca Blac and Victoria land Beauty have implemented to understand their costumers and apply their strategies to help expand the inclusivity of your product development.
• Understand how previously underserved consumer groups can be reached through considered market research and branding.
• Discover which consumer groups are currently underserved by the beauty industry so you can improve the diversity of your product offering.