Michelle Connelly is a merchant with more than a decade of experience successfully driving beauty brands at retail through strategically planning their marketing initiatives, visual merchandising and inventory planning. Prior to being recruited to lead the Credo merchant team, Michelle’s career in beauty began after stints at both Sephora and Macy’s. Credo is the leading clean beauty retailer based in San Francisco, CA boasting the largest, safest and cleanest beauty assortment in the U.S.