Roshida is an experienced researcher and analyst with over 15 years’ experience. During that time all of her roles have been focused on the beauty and personal care markets. Since joining Mintel in 2012, Roshida has taken a leading role in the publishing of Mintel’s UK beauty reports analysing anything from skincare and colour cosmetics to beauty devices and beauty supplements. She has authored multiple Beauty Reports and regularly commentates in the media on the UK market.