Mabel Frías is a digital strategist with 10+ years of experience in executing digital merchandising strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel co-founded LUNA MAGIC BEAUTY along with her sister Shaira to celebrate their love for the transformative power of cosmetics, their multicultural heritage, Latin culture and music— in living color.

Mabel holds a BA in History from New York University and an MA in History of Decorative Arts & Design degree offered jointly by Parsons School of Design/Cooper Hewitt, Smithsonian Design Museum.