VP of Insights
Black Swan Data
Phil has spent a career driving business impact from data & insight, having led teams, clients and business units in and across developing and developed markets. Phil has operated both agency side, and client side, including ten years at PepsiCo in a variety of insight, customer strategy and commercial roles. At Black Swan Data, Phil leads our team of insight professionals, using big data and predictive analytics to help clients drive advantaged category strategies, innovation and brand positioning.