Tony King-Smith is Executive Advisor to AImotive’s CEO, engineering and marketing teams. Based mostly in the UK, Tony has over 40 years’ experience in semiconductors and embedded electronics, holding senior management roles with world-wide responsibilities in engineering, marketing and business development. He is best known as former CMO of Imagination Technologies, and has also established and managed five different chip design teams producing SoCs for consumer, industrial, space and automotive applications. Tony works closely with AImotive’s aiWare hardware IP team, advising them on technology strategy, hardware and system architecture, IP industry best practice, and marketing.