Full Name
Jamie Crittall MRCVS
Job Title
Co-Founder & Senior Commercial Director
Virtual Recall, Zoetis
Speaker Bio
Jamie qualified from Bristol Vet School in 1993. He owns two separate UK veterinary practices – one, a family-owned 146-year old multi-branch practice and the other, a 7-year old start-up (which he has subsequently sold in December 2018), as well as global healthcare compliance technology company, Virtual Recall.

Co-Founded with fellow veterinarian, Charlie Barton, as a result of their vision to enhance the intimate bond between all owners & their animals. They help vets create more valued customer experiences and drive improved business performance, to deliver better health and financial outcomes. They currently have their patent-pending, communication solution, iRecall® installed in over 1300 practices worldwide. It enables practices to send their clients their own bespoke messages, completely automatically, ensuring every animal and every client receive the appropriate communication - including immediate feedback - every time.

iRecall® has sent over 15 million automated and personalized messages by SMS, email & post this year to over 2.5 million clients. helping them to become better informed and more engaged in the health and well-being of their 4.5 million animals, driven by their vets’ recommendations. Improving compliance, adherence and greater practice loyalty, delivering a virtuous value circle.

iRecall® also enhances practices’ digital reputations by capturing over 370 000 Net Promoter Scores, with an average score of over 80, with promoters encouraged to provide written testimonials and online reviews.

Jamie also has an all-encompassing knowledge and love for the media, being vet on set for film, tv & commercials for twenty plus years and a 5-year sabbatical in British television. He appeared regularly as a vet on The Big Breakfast; Sky News; BBC1’s The Really Useful Show, and latterly, co-presenting Pet Rescue’s spin off series, Pet Rescuers and Pet Rescue Roadshow. He has radio broadcast countrywide and is a regular speaker at UK veterinary business, technology and marketing seminars, conferences and events. Jamie is a Trustee of the Petplan Charitable Trust. Married with three children and a menagerie of pets and he can often be found mountain biking around the Surrey Hills.
Jamie Crittall