Jose Villalon is Corporate Sustainability Director at Nutreco and based in The Netherlands. Born in Cuba and raised in the USA, Jose received his Master of Science degree in Fish Nutrition at the University of Washington. He then went on to 27-years’ farming tropical shrimp in the Virgin Islands, Ecuador and Mexico. Jose has been involved in all phases of the production chain including hatcheries, feedmills, farms, processing and export/sales. In 1991, he authored a practical manual for shrimp farming. He then joined the World Wildlife Fund (WWF-US) and led its’ global Aquaculture Program for six years. Along with the Dutch IDH and representing WWF, he co-founded the independent Aquaculture Stewardship Council (ASC) where he was the Chairman of the Board for its’ initial four years. He remains on the ASC Board today. As the Corporate Sustainability Director, he assists Nutreco in developing and achieving its sustainability strategy called Roadmap 2025.