Matthew Rooda graduated from the University of Iowa, with a degree in Enterprise Leadership and went through the pre-medicine track, studying Genetics and Biotechnology. In 2015, He co-founded SwineTech, Inc. to solve the global issue of labor inefficiencies and pig mortalities within the pork industry. Rooda led the SwineTech team through the Pearse Lyons Accelerator in Dublin, Ireland, raised more than $6 million in venture capital, has grown the team to 20+ employees, and managed business development efforts in North America, Europe, and Asia. He has won awards from Microsoft, MIT, Princeton, the National Inventors Hall of Fame, was named the American Farm Bureau Entrepreneur of the Year, and was selected as part of the 2018 Forbes 30 under 30 class in the category Manufacturing and Industry.