Name
Interactive Panel Discussion - A: Reaching the Conscious Consumer with Safe, Clean and Sustainable Products
Date & Time
Tuesday, September 1, 2020, 9:40 AM - 10:40 AM
Speakers
Dorian Morris - Undefined Beauty
Annie Jackson - Credo Beauty
Casey Georgeson - Saint Jane
Donna Petretti - Croda Beauty
Katey Hassan - TULA Skincare
Dorian Morris Annie Jackson Casey Georgeson Donna Petretti Katey Hassan
Description
  • Unpick the definition of clean, and how to cut through the noise and misinformation.
  • How to convey the clean message consistently across touchpoints in messaging, with staff, and when using influencers.
  • The cancel culture around clean - how can we hold brands accountable whilst allowing the room for mistakes, re-education and growth?
Virtual Session Link
View Session