GED future proofs leading modern luxury beauty brands in China. With a multi-year track record partnering with brands, GED’s animating principle is to build long-term sustainable brand growth.  

They unlock brand value by creating connective tissue with the local beauty community through localized and curated multiplatform storytelling and seeding. Rather than quick topline fixes, GED painstakingly educates on the brand core ethos and value proposition, building awareness and equity the bedrock for long-term growth.