Full Name
Jolie Nubani
Job Title
Shade M Beauty
Speaker Bio
Meet the two beauty veterans who looked around the room one day, scratched their heads and asked “why aren’t there makeup brands out there that not only represent us, but are also made for us?” With over 17 years of experience in branding and marketing, Nour Khalife and Jolie Nubani are two Middle Eastern women who met while working at L’Oreal and saw major gaps in the beauty world. Frustrated with the industry’s narrow scope in regards to representing and producing products for a diverse body of women from different backgrounds, they decided to take things into their own hands and create a brand that spoke to all the things they’ve long wanted to see in the market. Together, they introduced Shade M, a brand made with ethnic diversity, representation and the Muslim woman in mind.
Jolie Nubani