Full Name
Haraldur Johannsson
Job Title
Founder & CEO
Company
Spa of Iceland
Speaker Bio
"Fjola Fridriksdottir and Haraldur Johannsson are life and business partners, successful serial entrepreneurs with over 40 years experience building, managing and selling successful businesses together, additionally operating their own wholesale company for the import of cosmetics products, fragrances, hair and skincare products in Iceland, Forval, since 1976. Forval pivoted to become an investment company in 2013.
Their passion for creating high quality cosmetics and personal care products lead them to begin manufacturing their own family-focused hair and skin care products, Safe Formula in 2001. They later sold the brand in 2013.
SPA of ICELAND, which the couple founded in 2016, introduced spa-class luxury to the home bath and body care market, enabling customers to enjoy the benefits of Icelandic nature from anywhere. Fjola and Haraldur capitalized on their depth of experience in the luxury beauty industry to work with some of the world’s top manufacturers, chemists, hair care specialists, skin and health care professionals to ensure a high quality line of products. SPA of ICELAND is their most complete luxury personal care line to date and reflects their love and concern for their surroundings, as well as making products for the home that are as pure, healthy and sustainable as possible.
SPA of ICELAND embodies the feeling of Iceland’s clean water, fresh air, rich salt, nurturing minerals and geothermal power that are synonymous with Iceland and the premium ingredients of luxury personal care. https://www.spaoficeland.com/about-us/"
Haraldur Johannsson