"CEO & Founder of Nude Envie, Isabel Madison grew up immersed in beauty culture. She learned at a young age that feeling beautiful and being beautiful were one in the same; and it was confidence, sophistication, and subtleness that made her feel beautiful. Just as Isabel began infusing her vision into her father’s cosmetics company she made the choice to put motherhood before her career. Never regretting her decision, Isabel raised three magnificent children, but her passion for cosmetics never faded.

It wasn’t until recently that Isabel finally found her place in the vast cosmetics landscape. While shopping, Isabel’s sister began to feel overwhelmed by the wide variety of vibrant colors of lipstick in the store’s cosmetics departments. Why did lipstick need to be so overly wild and bold? It didn’t! And with this revelation, Nude Envie was born."