Dixie Lincoln- Nichols is the CEO and founder of Inside Outer Beauty Market, a multi-cultural retailer curating toxicant-free beauty, wellness, personal care and household care products that support the body, inside and out.

She is on a mission to promote beauty through health and wellness along with inclusivity, equity, diversity and equality, especially for because black women are so grossly overlooked and underrepresented yet spend the most dollars in the beauty space.