Alexandra Zatarain is the Co-founder and VP of Brand and Marketing of Eight Sleep, the world's first sleep fitness company. Eight Sleep uses innovation and the latest technologies to solve sleep’s biggest problems. Its best-selling product, the Pod, has built a cult-like following among business leaders, entrepreneurs, celebrities and pro athletes. The Pod is the preferred sleep accessory of CrossFit 2021 and 2022 champion Justin Medeiros, and the Mercedes AMG PETRONAS Formula 1 Team — among others. In 2017, Alexandra was named by Forbes to the 30 Under 30 list in Consumer Technology, and in 2020 she was named by INC as one of the top 100 Female Founders. She was raised in Tijuana, Mexico and now lives in Miami.