Emma Barry is a global fitness authority who advises the innovative edge of fitness: boutique studios, budget clubs and fit-tech startups. A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently advising Basic-Fit - the fastest growing value-based chain in Europe. Emma is also a co-founder of boutique recruitment agency Good Soul Hunting which serves newly funded health and wellness scale-ups.

A kiwi, living in LA, commuting to Amsterdam; Emma is a sought-after speaker for events and podcasts around the world, a published author of Building a Badass Boutique and a regular contributor to international business forums, trend panels, industry publications and women's events. She is fluent in what happens next on the business of fitness and serves on a number of boards and advisories. Emma delights in igniting purpose-driven companies.