Daniel is the Founder & CEO of Brandwave Marketing - one of the world's leading sports marketing consultancies and the chosen agency of many of the sports industry’s leading brands including Adidas, BMW, Scott, Reebok, Les Mills, INEOS, Wiggle, and Salomon. With a lifetime spent teaching and competing in sports himself, Daniel is passionate believer in the power of sport as a catalyst for positive change on multiple levels. He is also a respected speaker in the global sports and marketing industries with keynote talks at conferences such as Web Summit, EuroBike, ISPO, Sweat, The OutDoors Show, Elevate, OIA and EOG Summits. Daniel is a Non Exec Director of Visit Chichester. He sits on the UK Sport & Outdoor Forum think-tank and is a mentor to fit-tech start-ups as part of UKActive's ActiveLab program. He is also part of the international judging panel for the annual UK Active and Endorphin Sports Film Awards. Growing up in Ireland, Daniel completed a Degree in Marketing and a Masters Degree in Business Studies. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O’Neill. Daniel founded Brandwave 14 years ago and now spends his time consulting for key clients on their global B2B and B2C marketing strategies. Daniel lives on the UK South Coast with his wife and three children.