BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:254994dc11a1b138e605fcbd09eb89fd6c86debd@swoogo.com DTSTAMP:20240329T144321Z DESCRIPTION:Creating an authentic\, mass-market brand that successfully cat ers to a multicultural audience is not an easy task. Kenya and Lela share their lessons learned launching and growing household brands including My Black is Beautiful\, Pantene Gold Series and Shiseido Synchro. They will a lso outline how your brand can develop an authentic voice for the BIPOC co nsumer and identify where brands are currently going wrong in their market ing\napproach to inclusivity.\n DTSTART:20201209T160000Z DTEND:20201209T162500Z LAST-MODIFIED:20240329T144321Z LOCATION:https://events.kisacoresearch.com/2020-inclusive-beauty-global/v/s -371596 SEQUENCE:0 STATUS:CONFIRMED SUMMARY:PANEL DISCUSSION: Creating a Diverse and Inclusive Marketing and Br anding Strategy TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
Creating an authentic\, mass-market brand t
hat successfully caters to a multicultural audience is not an easy task. K
enya and Lela share their lessons learned launching and growing household
brands including My Black is Beautiful\, Pantene Gold Series and Shiseido
Synchro. They will also outline how your brand can develop an authentic vo
ice for the BIPOC consumer and identify where brands are currently going w
rong in their marketing
\napproach to inclusivity.