Round table 2: Hops are Misunderstood – Applications Across the Lo & No Category:
A) Hops as a misunderstood flavour:
- What is the true taste of hops? (think about the addition of malt, yeast, mineral content in water).
- What about traditional vs fruity/floral/spicy hop flavours

- The functional assets of Terpenes and health benefits
- The application of hops in soft drinks outside of beer.
- The full spectrum of sensory impact from hops.

B) Achieving hop flavour in non-alcoholic drinks:
- Challenges of retaining hop flavour upon alcohol extraction
- Maintaining flavour without sugar addition
- Challenges associated with yield retention