Full Name
Alex Woo
Job Title
W2O Food Innovation
Speaker Bio
Alex is the founder and CEO for W2O, a food technology firm for the past ten years. He specializes in creating Good Food with niche expertise in contemporary taste & smell neuroscience and state of art clean label plant-based sweeteners and flavors.
Food and beverage companies hire him to bring food science to their new product development efforts on topics such as sugar reduction, salt reduction and multisensory eating experience. Food ingredient firms retain him to lead the creation of plant-based sweeteners and sweetness modulators.

Alex is also Chief Science Officer Food Ingredients for Amyris a biotechnology company, on the science advisory board for Aromyx a biosensor startup, and Advance International a marine protein startup all near Silicon Valley.
Prior to that, Alex had held various R&D leadership positions in companies including Pepsi, Starbucks, and Wrigley.  He led technical teams to achieve business results. Alex holds a PhD in Food Science from University of Wisconsin-Madison.
Alex Woo