I love the food world. All of it. I love the passionate people who put their hearts and souls into building brands. The immense talent I get to know and work with – industry veterans, dietitians, chefs, start-ups, non-profits – and individuals who have a common interest in creating a more exciting, more diverse and more sustainable food system for the future.
I have spent more than two decades in this world, and where I am today is truly the best part of the journey. I started my own firm in 2019 with the goal of doing what I do best, enjoying my work and making an impact. I learned so much working at the best global PR firms in the world (Weber Shandwick, Edelman, Burson Marsteller) on best-in-class clients including PepsiCo, Quaker, Campbell Soup Company, Oreo, Kraft, ADM, Cherry Marketing Institute and National Confectioners Association. And, it’s how I met my co-founder Etienne Hernandez – Medina who I’m proud to be partnering with on food forward work.
In my most recent role as an SVP, Partner at FleishmanHillard, I built and ran the Chicago office’s multi-million-dollar Food & Nutrition practice from the ground up. I started Food Futures Strategies. Now it was time to build something of my own. I created Crave It PR with my co-founder, colleague and friend Etienne Hernandez-Medina, the CEO of H+M Communications, to put game-changing brands front and center in today’s food culture, and grow their relevance and revenue in new, exciting ways.