Name
Interactive Panel Discussion - B: Understanding the Male Consumer
Date & Time
Tuesday, September 1, 2020, 9:40 AM - 10:40 AM
Samuel Cheney Stephanie Capuano Koh Kim
Description
  • A deep-dive into the evolving men’s care and beauty market
  • Understand how to tailor your messaging to attract different male audiences
  • Harnessing e-tail and DTC for a male customer – how does reaching and engaging this customer differ?
  • How to build a strong community in the men’s personal care space
Virtual Session Link