Specialising in brand strategy and development, product, strategic partnerships and commercial operations, Samuel Cheney is Founder of New Order (weareneworder.com) the agency for brands of tomorrow. Working with leading industry experts, New Order proposes a unique solution for beauty founders, helping them realise them ambitions with full-scope strategy and management services across multiple disciplines. Samuel brings a wealth of knowledge having worked with hundreds of emerging beauty brands during his time at BEAST. ‘The Men’s Beauty Store’ as Director of Commercial Operations, a position he continues to hold.

weareneworder.com / beast-london.com