Name
PANEL: WHY CERTIFICATION BODIES ARE ESSENTIAL IN GREENWASHING PREVENTION AND WILL CONTINUE TO GENERATE ROI FOR CLEAN BEAUTY BRANDS
Date & Time
Thursday, June 25, 2020, 8:00 AM - 8:40 AM
Speakers
Monica Becker - Cradle to Cradle Products Innovation Insitute
Rob Keen - Weleda
Lori Krebs - Ancora Holdings
Pauline Raffaitin - EcoCert
Mark Smith - NATRUE
Rob Keen - Weleda
Lori Krebs - Ancora Holdings
Pauline Raffaitin - EcoCert
Mark Smith - NATRUE
Description
Assess which certifications resonate with the clean beauty consumer and the data behind how these certifications help improve product sales. Learn how certification bodies are educating the consumer on clean cosmetics issues and how to integrate certification into your brand’s story. Explore the criteria your brand needs to meet in order to gain EWG, COSMOS and Cradle to Cradle certifications.
Session Type
Panel
Virtual Session Link