Name
FIRESIDE CHAT: THE HERBAL ESSENCES BIO:RENEW STORY - ACHIEVING EWG CERTIFICATION AT MASS SCALE
Date & Time
Thursday, June 25, 2020, 8:40 AM - 9:15 AM
Nneka Leiba Rachel Zipperian
Description

Understand why 3rd party accreditation can provide credence to your brand and the data behind the increasing consumer engagement with EWG’s ‘Skin Deep’ and ‘EWG Verified’ certifications. Learn why exactly P&G chose to use the ‘EWG Verified’ certification and assess the certification’s suitability for your products. Discover the formulation challenges P&G faced when developing a mass market EWG Verified haircare formulation.

Session Type
Fireside Chat
Virtual Session Link